Media Now: Understanding Media, Culture and Technology, 10th Edition is a comprehensive and up-to-date resource in the field of media and communication studies. The book examines how media institutions, technologies, and cultural practices shape public life, offering both theoretical frameworks and real-world case studies to support student learning. It is designed for undergraduate and postgraduate students in journalism, media studies, communication, and cultural studies programmes. An engaging and authoritative text for understanding the role of media in contemporary society.
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