Good to Great

Good to Great by Jim Collins is the result of a five-year research project that identified the key factors distinguishing companies that achieved lasting greatness from those that remained merely good. Collins and his research team uncovered surprising and counterintuitive insights — including the concept of Level 5 Leadership, the Hedgehog Concept, and the Flywheel — that explain why some organisations make the leap to sustained excellence while others plateau. The book is grounded in rigorous data analysis and presented with compelling storytelling that makes its lessons accessible to leaders at every level. A must-read for executives, managers, and anyone interested in organisational excellence and business strategy.